Drama Thailand Hormones The Series

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Nadao Bangkok Co., Ltd. (Thai: นาดาว บางกอก) is a Thai media company. It does business in artist management and film, television and music production. It is a partially owned subsidiary of the film studio GDH 559 (itself a subsidiary of entertainment conglomerate GMM Grammy), and is also held by Songyos Sugmakanan, one of GDH's regular directors, who serves as the company's CEO.

The company was established in 2009 under GDH's predecessor GTH, and initially focused only on talent management for GTH's actors. It branched into television production with the 2013 hit TV series Hormones, and has since regularly produced content for television and streaming services. A music production arm, Nadao Music, was launched in 2019 as a creative venue for artists under the company's umbrella.

As of 4 August 2021, the company had 30 actors signed under its label. Most are young actors, catering to Nadao and GDH's target audience group of 15–30-year-olds.

History[edit]

Nadao Bangkok Co., Ltd. was registered on September 9, 2009.^[1] The company was founded as a partially owned subsidiary of film studio GMM Tai Hub (GTH) to manage its growing roster of actors and help develop their talents. It was headed by Songyos Sugmakanan, who had directed several films with GTH.^[2]

During its first few years, the company focused on casting and artist management, but struggled to generate revenue. In 2012, Songyos conceived the teen drama television series Hormones to create acting opportunities for the company's teenage actors. The series, released in 2013, became widely popular, prompting the company to produce two subsequent seasons. Hormones's success became a turning point for Nadao, giving it a renewed focus on content production for television as well as the streaming service Line TV, for whose 2015 launch Nadao produced the miniseries Stay.^[2]

As GTH was dissolved at the end of 2015 due to internal disagreements, its holdings in Nadao Bangkok were transferred to its successor GDH 559. Nadao further expanded as it partnered with concert organizer 4nologue to launch the boy group Nine by Nine in 2018, releasing its first mainstream prime-time series In Family We Trust as part of the project. By 2020, its staff had grown to fifty, up from eight during the creation of Hormones.^[2]

The company launched an in-house record label, Nadao Music, as a business unit in 2019. Aimed at opening up opportunities in music to its artists, its first release, 'Rak Tid Siren' (รักติดไซเรน, 'My Ambulance'), the soundtrack to its 2019 series My Ambulance, became one of the most popular songs of the year.^[3] Singer Supol Phuasirirak was brought on as the unit's director and main producer. The company also launched a talent development unit, titled Nadao Academy, to recruit new members, in 2020.^[4]

Operations[edit]

Nadao Bangkok is 40% owned by Songyos, who serves as its CEO, 30% by GDH, 10% by Hub Ho Hin Bangkok (GDH's minority owner), and 20% by others (as of 2020).^[5] Its board of directors include Boosaba Daorueng (CEO of GDH's majority owner GMM Grammy), Jina Osothsilp (CEO of GDH), Songyos, Rojjarek Luerojwong, and Jongjit Inthung (Nadao's senior artist manager). The company has an authorized capital of 2 million baht (US$60,000 in 2009), and is headquartered at 92/14 Soi Sukhumvit 31, Khlong Ton Nuea Subdistrict, Watthana District, Bangkok.^[1]

Nadao does business in three main areas: artist management, production, and music. The company generated a revenue of 370 million baht in 2019.^[4] Of this, 60–70 percent comes from its artist management business, and the rest from production. (The music unit has not yet become profitable, as of October 2020.) However, its production business yields higher profit margins of 20–30 percent, while artist management yields 8–15 percent.^[2]

With Songyos and his team's background in film, Nadao regularly employs filmmaking techniques in its creative process rather than those typical of traditional television productions. This has resulted in higher costs (production of Nadao series cost about 2.5 million baht per episode, compared to 1.4–1.5 million for most mainstream prime-time series) which limit the company's capacity, though Songyos insists on maintaining quality as a distinctive feature of their output.^[2]

Actors[edit]

As of 4 August 2021, the company had 30 actors signed under its label.^[6][7]Most are young actors, catering to Nadao and GDH's target audience group of 15–30-year-olds.^[4]

Current[edit]

Senior

• Sunny Suwanmethanont (Sunny)
• Chantavit Dhanasevi (Ter)
• Suvikrom Amaranon (Per)

Drama Thailand Hormones The Series Episode

First Gen

• Gunn Junhavat (Gunn)
• Napat Chokejindachai (Top)
• Thanapob Leeratanakajorn (Tor)
• Kemisara Paladesh (Belle)
• Oabnithi Wiwattanawarang (Oab)
• Sedthawut Anusit (Tou)
• Tonhon Tantivejakul (Ton)

Next Gen

• Thiti Mahayotaruk (Bank)
• Krissanapoom Pibulsonggram (JJ)
• Kanyawee Songmuang (Thanaerng)
• Wongravee Nateetorn (Sky)
• Narikun Ketprapakorn (Frung)
• Sarit Trilertvichien (Pea)
• Kanish Vichienvanitchakul (Omp)
• Narupornkamol Chaisang (Praew)
• Dan Pruekpayoong (JJ)
• Jirayus Khaobaimai (Rolex)

New Gen

• Chonlathorn Kongyingyong (Captain)
• Paris Intarakomalyasut (Ice)
• Ponlawit Ketprapakorn (Pond)
• Putthipong Assaratanakul (Billkin)
• Krit Amnuaydechkorn (PP)
• Panachai Sriariyarungruang (Junior)
• Kandis Wanaroon (Mai-Ake)
• Ingkarat Damrongsakkul (Ryu)
• Sawanya Paisarnpayak (Nana)
• Pongpol Panyamit (Khunpol)

Former[edit]

Senior

• Pattarasaya Kreursuwansiri (Peak)
• Ratchu Surajaras (Vaan)

First Gen

• Pachara Chirathivat (Peach)
• Ungsumalynn Sirapatsakmetha (Pattie)
• Chutavuth Pattarakampol (March)
• Sutatta Udomsilp (PunPun)
• Supassara Thanachat (Kao)
• Sirachuch Chienthaworn (Michael)
• Sananthachat Thanapatpisal (Fon)
• Awat Ratanapintha (Ud)

Next Gen

• Chanon Santinatornkul (Non)
• Teeradon Supapunpinyo (James)
• Nutchapan Paramacharenroj (Pepo)
• Teetatch Ratanasritai (Kaopun)
• Saruda Kiatwarawat (Babymild)
• Pavadee Komchokpaisan (Cook)
• Atitaya Craig (Claudine)
• Nichaphat Chatchaipholrat (Pearwah)
• Chayanit Chansangavej (Pat)

New Gen

Drama Thailand Hormones The Series Ep

Works[edit]

Television series[edit]

Films[edit]

Short films[edit]

Nadao Music[edit]

Television programs[edit]

• Hang Over Thailand – every Thursday at 8:00 am on YouTube channel of Travel Channel Thailand from February 12 to March 17, 2011.
• Frozen Hormones – every Sunday at 10:30 am on One31 from June 21 to September 13, 2015.
• Hang Over Thailand 2015 – every Sunday at 10:00 am on One31 / 12:00 pm on LINE TV from September 20 to October 11, 2015.
• Hang Over Thailand 2016 – every Sunday at 11:00 am on GMM 25 / 13:00 pm on LINE TV from April 24 to December 25, 2016.
• Game of Teens – every Sunday at 11:00 am on GMM 25 / 13:00 pm on LINE TV from February 5, 2017 to February 18, 2018.
• Hang Over Thailand 2020 - every Saturday at 10:30 am on YouTube channel of Nadao Bangkok from January 9 to February 6, 2021.

References[edit]

1. ^ ^ab'2.5 พันล.!รายได้ปี'60 3 ผู้ผลิต'เลือดข้นคนจาง' ก่อน #ใครฆ่าประเสริฐ ติดลมบน?'. Isranews Agency (in Thai). October 7, 2018. Retrieved November 9, 2020.
2. ^ ^abcdeArty Siriluck (October 16, 2020). 'เปิดเส้นทาง 11 ปี 'นาดาวบางกอก' จากกำไร 26,000 บาท สู่โปรดักชั่นมือทองของ GDH'. Positioning Magazine (in Thai). Retrieved November 9, 2020.
   'คุยกับ 'ย้ง ทรงยศ' จากผู้กำกับสู่ผู้บริหาร และการเดินทางกว่า 11 ปีของนาดาวบางกอก'. Marketeer Online (in Thai). October 12, 2020. Retrieved November 9, 2020.
3. ^Bunnag, Tatat; Chaiyong, Suwitcha (December 30, 2019). 'The sounds of 2019'. Bangkok Post. Retrieved November 9, 2020.
4. ^ ^abcเบ็ญจวรรณ รัตนวิจิตร (February 5, 2020). 'เปิดอาณาจักร GDH-นาดาว ส่งความสุขทุกคน ทุกแพลตฟอร์ม'. Forbes Thailand (in Thai). Retrieved November 9, 2020.
   Arty Siriluck (January 31, 2020). 'GDH ครองตลาดหนังไทย รายได้ 471 ล้าน เปิดกลยุทธ์ 2020 ลุยหนัง-ซีรีส์-ปั้นศิลปินใหม่'. Positioning Magazine (in Thai). Retrieved November 9, 2020.
   'ความท้าทาย 'GDH - นาดาว' สร้างโมเดลธุรกิจโตอย่างยั่งยืน ต้องเป็นมากกว่าผู้ผลิตหนัง-ซีรีส์-ดูแลศิลปิน'. Marketing Oops! (in Thai). February 2, 2020. Retrieved November 9, 2020.
5. ^'จะไปเป็นดาว'. Thairath (in Thai). September 1, 2020. Retrieved December 4, 2020.
6. ^Nadao Bangkok. 'Update Profile นักแสดงนาดาว บางกอก'. Facebook. Retrieved June 12, 2021.
7. ^{{cite web |url=https://www.facebook.com/NadaoBangkok/photos/a.122380504439595/6166259980051587/?type=3&theater |title=ประกาศชี้แจง เรื่องการหมดสัญญา|author=Nadao Bangkok |website=Facebook |access-date= 4 August 2021
8. ^https://nineentertain.mcot.net/view/5e3e5c99e3f8e40af9418b9b
9. ^https://www.khaosod.co.th/entertainment/news_3990737

External links[edit]

• Nadao Bangkok on Facebook
• Nadao Bangkok on Instagram
• Nadao Bangkok on Twitter
• Nadao Bangkok's channel on YouTube
• Nadao Bangkok at IMDb

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